Firmly raises $15M series a
Announced 5 November 2026
◆ The Round
Firmly raised $15M in series a funding, announced on 5 November 2026, led by J.P. Morgan Payments, Mastercard. The round is tracked live by Fusion42 as part of the Raise fund database and the Scout startup database.
◆ About Firmly
A startup that helps retailers sell through AI shopping assistants. Firmly is based in United States and currently at series a stage, operating in E-commerce.
◆ Investors
LeadJ.P. Morgan Payments, Mastercard
◆ Market context
This funding event is a citable node in Fusion42's market graph: it links Firmly's Scout profile to the funds behind the round and to related Wire analysis, and is refreshed from public announcements as the round is confirmed or extended. It is the same live market data Arthur reasons over when benchmarking a founder's own raise against what is closing in the market right now.
◆ Explore the market
◆ FAQ
How much did Firmly raise?
Firmly raised $15M in its series-a round, announced 2026-11-05.
Who invested in Firmly's series-a round?
The round was led by J.P. Morgan Payments and Mastercard.
What does Firmly do?
A startup that helps retailers sell through AI shopping assistants.
Verified 5 November 2026 · Sources: public filings